It really does, unless you get yourself a free account from services like WordPress.com, Blogger or Tumblr, you will find yourself spending some money for the love of blogging and your branding, and of course only if you’re planning to do this seriously.
Why pay when you can get a blog for free? The short answer is branding. If you want to be taken seriously online you will need to own your brand.
Start by owning your own domain, register a domain that represents you or your company.
When it comes to the domain names, it’s recommended to get a .com, .net or even .org since those 3 are the most known on the web. Your domain will cost you around $10 bucks, depending on what domain registrar you get, from time to time Namecheap offers good deals on domain names.
The next step is getting a decent hosting provider and that can be very much a headache if you don’t make a wise choice. So many to choose from, you will find so many reviews online about almost all different hosting companies. I can suggest you get something cheap at firsts, but reliable, that is a must.
If I have to recommend a hosting company that would be DreamHost, ever since I switched to them, their customer services have been fantastic, the price very reasonable and the hosting has been fantastic thus far.
And then we get to the design, this is very important because your design can make you or break you. First of all, you want a unique look for the site, something that can set up apart from other sites. Your signature look that your audiences can identify abyss of the Internet.
There are so many free and premium themes available, make the right choice and do overpower your site with sidebars, widget, ads and other crap that can devalue your site.
Do your research around the web, look for the prices that work for you. Giving your audience a visual experience is important from the typography of your site to the color of your links. This site, for example, looks clean and simple but just the text cost me $100 bucks, but that’s my choice, doesn’t have to be yours. But I want my audience to enjoy a beautiful reading experience and after looking around for the perfect fonts, Whitney was the one for me but it has its price.
A good visual blog costs money, especially if you want to break away from the same standard look. Find your unique design, take your time and work with what is available for you.
- I don’t know anybody still using this service. ↩
- I had a horrible experience with my previous hosting provider. Slow, unreliable, and didn’t support Ulysses, my favorite writing app because of some bull shit with XMLRPC. ↩